My mission is to build strategic brand and athlete partnerships that strengthen storytelling, create authentic connections, inspire communities, and deliver measurable impact for brands, athletes, and fans, while contributing to a more inclusive and equitable sports industry.

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MEET ULYSSES

I am a sports marketing and partnerships professional hailing from the Monumental City, Baltimore. Having earned my B.S in Sport & Recreation Management from Temple University, I have acquired experience across the NFL, professional sports organizations, and leading sports marketing agencies.

Full Bio
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EXPERIENCE

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Industry Testimonials

  • “Working with Ulysses Smith on the Baltimore Ravens x USAA partnership through his role as Account Executive, Partnerships at 160/90 has made activating this partnership seamless. I appreciate that Ulysses has a strong grasp on partner goals, outcomes, and KPI’s while balancing an understanding and consideration that there are often many levels and involved parties when activating a partnership as a team entity. In my time working with Ulysses on major activation events in Baltimore, I found him to be collaborative and incredibly competent as he advocated for the partner through thoughtful and direct communication while still remaining open to feedback and suggestions from the team. It makes all of our jobs much easier when working with someone who is both collaborative and open-minded, and Ulysses is one of the best I’ve worked with over the course of my sports career that spans over a decade.”

    – Tricia Aoki, Senior Manager, Baltimore Ravens

  • “Ulysses combines a warm and personable working style with decisiveness, responsiveness and organization essential to sponsorship/experiential marketing, making him a reliable partner on every project we worked on together.”

    – Alison Holme, Director, Tampa Bay Buccaneers 

  • “Ulysses and I worked together for a couple of years on USAA’s NFL partnership. Everything he did from conception to execution was first class. He’s knowledgeable about working with brands, teams, properties and talents in sport. His innovative thinking and attention to detail on projects make working with him both efficient and enjoyable!”

    – Christopher Egen, Director, ALO

  • “I worked with Ulysses for two years at the NFL Players Association and consistently found him to be a reliable, thoughtful, and highly capable professional. He brought a strong work ethic and attention to detail to everything he did, while collaborating effectively across teams. Ulysses handled responsibilities with professionalism and a solutions-oriented mindset, even in high-pressure situations. He would be a great asset to any organization and is someone I would gladly work with again.”

    - Waseem Mansoor, Director, Major League Pickleball 

  • “Ulysses is a competent marketing professional who has proven to be a valuable asset throughout his career. From his early days, marked by an eagerness to learn, through his evolution as an emerging leader, Ulysess has consistently shown up for clients and teammates with a positive attitude.”

    – Maura Strohsacker, Senior Director, Philadelphia Eagles 

  • “Ulysses adds value to internal and external stakeholders by thinking strategically, leading with integrity, and effectively participating in team goals. He works very well with others and is results-driven. Ulysses will work hard to be a trusted resource that any organization should be proud of.”

    - Karen Austin, Assistant Vice President, NFL Players Association

  • Ulysses' hard work is shown on a daily basis, whether it is through interacting with partners, strategizing and executing activations, and building long term trust and relationships with his peers. Ulysses has executed appearances for players that are top notch from the planning, communication, onsite assistance, and post event recaps. Ulysses is a well-rounded leader, teammate, and eager to step in wherever he is needed.

    -Maia Mitchell, Manager, Washington Spirit

  • Ulysses is dependable, brings a consistently positive attitude, and has built strong industry relationships that make him a trusted partner for teammates and clients. His genuine passion for the work is evident in the results he delivers!

    –Courtney Dow-Rowles, Director, Learfield

  • It’s always a privilege to work alongside Ulysses. His passion for driving the success of our corporate partnership is unmatched, and he sets a high standard for teamwork. We’ve built a strong relationship through my years working with him, which makes our partnership effortless, productive, and enjoyable.

    –Ryder Kell, Manager, Dallas Cowboys

  • I’ve worked with Ulysses for several years as USAA (160/90 as their AOR) is one of BDA’s top clients. He is wonderful to work with; communicative, organized, detailed and patient. When the twists & turns happen, he handles any issues with ease and is incredibly solutions-focused and collaborative. USAA is one of my favorite clients to work with and his partnership is a key driver to the success of the relationship.

    – Kerry Woloszynek,  Manager, Bensussen Deutsch & Associates

  • Ulysses Smith was an invaluable member of the Partner Services team during our two years together at the NFL Players Association. As a key member of the team, he helped manage the premium licensing business across all 32 clubs and played a key role in developing opportunities to showcase athlete intellectual property through licensed products. He collaborated seamlessly with brand partners and internal teams to deliver customized partnerships for signature events, programs, and initiatives, and he was instrumental in generating new revenue streams and turning strategic plans into impactful activations.

    - Cassandra Nicaisse, Former Assistant Vice President, NFL Players Association

  • During my time working with Ulysses, he consistently proved to be a valuable member of our team. He was dedicated to his role, showed strong ambition, and continually worked to grow and improve. His genuine personality made him a pleasure to work with and enabled him to deliver outstanding service to his accounts. I would highly recommend him.

    – Erica Sorrels, Manager, Philadelphia Eagles

  • “Ulysses consistently went above and beyond and took great pride in his work. He demonstrated strong ownership and professionalism while remaining dependable and easy to work with. I would confidently recommend him for future opportunities.”

    – Ryan Cullen, Account Executive, Philadelphia Eagles

  • Working with Ulysses was a pure delight. He is more than knowledgeable about any account that he manages and handles crises with a calm demeanor and ease. I enjoyed my time with him and would be more than happy if given the opportunity to do so again.

    - Aliyah Austin, Coordinator, NFL Players Association

  • I worked with Ulysses during my time at the Philadelphia Eagles. I worked in the Fan Services department and Ulysses worked within Corporate Partnerships, so we had multiple collaborations throughout our time there. He has always been kind, outstanding work ethic, and detail oriented. He has always gone above and beyond to ensure everything goes well from conception through execution. As he has developed in the industry, I have considered him a friend, and it’s been a pleasure to see his career flourish! Can’t wait to see what the future has in store.

    – Paige Davenport, Manager, Wasserman

CONTACT

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